Abstract
Deon Meyer is a household name in South Africa as a bestselling crime fiction author. This article explores how and why Meyer’s career has evolved in the way that it has, in an attempt to answer the question of what has made him so successful. The focus is not, like so much academic analysis of fiction, on the form or content of Meyer’s work, but rather on the wider social context, and in particular the publishing and reception history of this author. In particular, attention is paid to a few key success factors: the role of the literary agent, the building of international market awareness through the sale of English-language translation and other subsidiary rights, literary awards, and branding decisions. With careful branding, a marketable personality, media exposure and well-chosen paratext, the “Deon Meyer” legend has been able to reach bestselling status.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.