Abstract
This paper uses the multi-layer network to study the influence of consumer’s information perception and consumer’s quality perception on market demand. In the network society, consumer’s information perception have a greater impact on market demand, mainly because the consumer’s information perception and the consumer’s quality perception are easier to know than before, which in turn affects their market demand. This paper constructs a two-tier model of consumer’s information perception communication and consumer’s quality perception dissemination. The upper is the consumer’s information perception layer and the lower is the consumer’s quality perception layer. At the same time, individuals will also have their own behavioral habits, if they change their active state with a certain probability, it will change the information capability of multi-layer network, the dissemination of consumer’s quality perception, and the market demand (to meet the personalized needs of the market). Finally, the accuracy of the theoretical analysis is verified by the scale-free network simulation.
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