The Processes of Feminization and Neutralization in the French Language on the Example of Job Advertisements

Abstract

Language, which is a constantly changing and developing system, is part of society. In recent time, processes such as feminization and neutralization are taking place, which are reflected in the names of professions. The authors of the article give the results of the analysis of processes, based on the theoretical basis formed by domestic and foreign researchers. These processes can be traced in the advertisements for hiring personnel. In the article, the authors distinguish four types of job advertisements in which the indicated processes are observed, presented in full or in part: advertisements using gender-neutral words (partial neutralization); announcements using gender-neutral words and evading gender agreement (complete neutralization); announcements using gender-specific job titles (partial feminization); ads using gender-specific job titles, and inclusive spelling (complete feminization). In conclusion, it is concluded that these processes fully reflect gender relations in society, they are of an evolutionary nature, and further prospects for future study of these processes are outlined.