Abstract
Disinformation, a longstanding weapon in warfare, skilfully employs technological tools to deceive adversaries and secure strategic advantages. In today’s digital age, social media wields unprecedented power, overshadowing traditional media in access and technology, consequently fuelling the alarming surge in disinformation. The personalization of media content perpetuates echo chambers, stifling exposure to diverse perspectives. This insidious synergy between feedback loops and disinformation perpetuates a self-sustaining cycle, distancing us from the truth and cementing ideological divides. Social media users find themselves ensnared in this disinformation warfare, with evolving technology continually heightening the challenges we face.
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