The process of Nissan and Renault strategic alliance development

Abstract

The advancing process of economic globalization and the related increase in market competitiveness compels companies to search for new markets. Internationalisation processes present in all world-economy sectors, including the automotive industry, are manifested in such phenomena as entering into strategic alliances and the change of world corporations production structures. In the world economy, alliances are entered into mainly by high technology enterprises, such as telecommunication, information technology, aviation and automotive industries.In numerous companies, in particular in trans-national ones, there is a tendency to get involved in cooperative activity, carrying out mergers or concluding strategic alliances. Corporate strategic alliances result in the emergence of various space and production links through the creation of network connection systems, organizing world economic space at the same time.Consequently, changes occur in the ownership structure of concerns (concentration of capital), and relocation and delocalization of world production take place.In this context, this article analyses the process of shaping and functioning of the strategic alliance between Nissan and Renault international automotive corporations, as well as presents the benefits of the strategic alliance formed by the mentioned companies.