The Process of Developing an Integrated Model of Catering Services Efficiency

Abstract

The rapid socio-economic development of the Republic of Azerbaijan is conditioned by many factors, including the sphere of services in various sectors of the economy, including the catering market.
 In recent years, the catering market in the country has expanded significantly. During 2000-2015 alone, the catering turnover in the country increased from 18.4 million manat to 1111.2 million manat.
 Such a pace of development of catering services has not been observed in any other sector of the economy. The growing role of the catering market in the country fully justifies the fact that the welfare of the country's workers has significantly increased, which is an important element in the integrated assessment of the development of society. To solve many complex problems of the catering market, we need a scientific basis based on modern research methods, including complex marketing research.
 In addition, in order to solve a large number of such complex problems, it is necessary to pay special attention to regulatory issues, reducing the level of production costs, rapid development of market infrastructure, raising the level of service culture. Ultimately, this will ensure that tactics and strategies improve the performance of market services in line with market conditions. We believe that a scientific approach to complex marketing research will help solve many problems in the catering market.