Abstract
From the perspective of the digital economy, enterprise financial management is facing unprecedented challenges and opportunities. Traditional financial management models are no longer suited to current development needs. Fine-tuning financial management is essential to support the modernization of enterprises, guard against operational risks, and promote coordination across the entire value chain for greater economic efficiency. With the help of digital technology, data-driven, highly interconnected, and intelligent decision-making processes are becoming more prominent, profoundly transforming the operational and financial management models of enterprises. This enables financial management to keep pace with modern developments. In light of this, the paper explores the connotations and mechanisms of the digital economy and enterprise financial management, clarifies relevant conceptual characteristics, and identifies problems in financial management under the digital economy. It also offers strategies for optimization and problem-solving, with the aim of providing valuable insights for educators and practitioners.
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