The Problem of Using the Intellectual Property Law in Public Relation

Abstract

The article examines the problem of using the law on intellectual property in public relations. The problem on the territory of Ukraine and examples from other countries are considered. The Law of Ukraine "On Copyright and Related Rights" and the possibilities of its use in the field of public relations were reviewed. The main problems of Ukrainian society in the field of application of this right in their activities were highlighted. Several options for improving compliance with the law during the development of the campaign were proposed and the main aspects to be considered when conducting marketing activities both online and offline were identified. The classification of subjects and objects of legal relations in the field of PR is made. Anti-crisis measures are proposed in case of a critical situation.