The problem of finding a target audience for hotel advertising on the Internet

Abstract

The article discusses an effective way to advertise hotels on the Internet using their unique features. The authors of the study suggest using the distinctive characteristics of each hotel, such as location, history, design, and other aspects, to create an advertising campaign strategy. The article provides specific examples of what characteristics can be used to attract the attention of potential customers, as well as how to present them properly in an advertising campaign. The authors also describe the main advantages of this approach to advertising and provide recommendations for its implementation. The article will be useful for marketing professionals who want to increase the efficacy of their advertising campaigns and attract more customers to the hotel business.