Abstract

Commercial printing is the last vestige of the analog era: a 400 billion industry that has barely been touched by the digital revolution. Is this industry finally ready to yield? Or will the digital transformation of the printing industry continue to elude its pursuers? Is there a “killer app” that will blow this market open? If so, what are its key enablers? Will inkjet, xerography and liquid electrophotography all compete in this space? Does the Internet complement - or compete with - commercial digital printing? Lastly, what's the big deal - who needs it anyhow?

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