Abstract
Medical tourism is known as one of the fastest growing sectors of the world tourism industry. Today, medical tourism has been highly considered by tourists to take advantage of the health benefits and physical and psychological effects of specific areas. Medical tourism as one of the tourism dimensions helps the economy of the country. Given the lucrative nature of the industry, many developing and even developed countries, focus their attention on the industry sector and plan for it. Hospital hotel is a combination of a hotel as a resort and a hospital as a place of healing and rejuvenation that in addition to the course of treatment provides accommodations after treatment as well. Hence, the present study examined the background of this type of application and its advantages and disadvantages and its feasibility in Kish Island to investigate the growth factors and potential of health tourism and ways to overcome obstacles to attract medical tourism. The findings show that the Island faces challenges in basic and health infrastructure, government’s efficient support, having a program for the development of medical tourism, having centers providing the health service with the international credit and promotion and integrated marketing. Proper planning, cheap prices of tourism services, medical education, creating websites of medical tourism and health tourism policy council are also the strategies mentioned in this study.
Highlights
Hospital hotels as a relatively new service in the market of tourism products nowadays have been considered by many countries
The spread of the application around the world is known as medical tourism industry which is considered a source of income for developed and developing countries with suitable infrastructure for this industry every year; because in this type of specific application due to low cost of treatment and post-treatment care facilities and low waiting time for patients as well as tourist attractions area as a place of recreation alongside treatment, the application is preferred more than common hospitals
The importance of the role of tourism in the development of the communities is high so that it is named as tourism industry
Summary
Hospital hotels as a relatively new service in the market of tourism products nowadays have been considered by many countries. The spread of the application around the world is known as medical tourism industry which is considered a source of income for developed and developing countries with suitable infrastructure for this industry every year; because in this type of specific application due to low cost of treatment and post-treatment care facilities and low waiting time for patients as well as tourist attractions area as a place of recreation alongside treatment, the application is preferred more than common hospitals. The term was first used and got popular by travel agencies and media communities to see rapid growth in attracting tourists and travelers, especially as the applicants requested treatment like countries such as India, Singapore, Thailand and the Philippines This type of treatment is medical services but it is based on the logic that medical treatment with rest and leisure and tourism caused by a foreign travel can assist the healing and human health (Trade Promotion Organization of Iran, 2007). The high number of older people, lack of medical personnel and the cost of medical care
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