Abstract
Under the conditions of constantly growing competition Transportation companies are faced with theoretical and practical problems associated with the quality and stability of transport services, competitiveness on the market and marketing problems. Road transport services are considered in the terms of value analysis while the assessment of their competitiveness is based on the Pontriagin maximum principle. A model for transport risk analysis is constructed, taking into account the principles of correlation and co -variation of transport services. Formalized models of automated control of services in the system of marketing allowing the analysis of stability and other parameters to be made in the framework of automatic control theory are offered.
Highlights
Transport services are considered as one of 12 service groups under the classification of the World Trade Organization developed for the sector of services
Though the analysis of general problems of the competitiveness of transport services can be found in literature on marketing, the methods offered are often based on separate criteria or test results
In some papers [1, 2] the criteria of quantitative evaluation of competitiveness are given, though the analysis has shown that transport services are of specific nature as far as their competitiveness is concerned
Summary
Transport services are considered as one of 12 service groups (an independent one) under the classification of the World Trade Organization developed for the sector of services. Under the conditions of increasing competition on the market, the problems of transport services competitiveness and efficient decision making have considerably grown in importance. A comprehensive theoretical analysis of these problems is needed. Though the analysis of general problems of the competitiveness of transport services can be found in literature on marketing, the methods offered are often based on separate criteria or test results. Transportation control problems have been analyzed by some researchers [3, 4], major principles of a marketing system, its stability and efficiency in the area of transportation have not been considered yet. A major goal of the present investigation is to develop basic theoretical principles for the analysis of competitiveness and control of transport services aimed to solve actual problems
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