The Principle of Co-Creative Comparative Advantage

Abstract

The Ricardian principle of comparative advantage has long been at the foundation of a wide range of economic models. In the new Internetworked economy where co-creational experiences of value is rapidly gaining momentum, the vision of this principle has weakened. We provide a framework to align economic thinking on the principle of comparative advantage with co-creational value creation embedded at the core. We show how patterns of specialization and the resultant gains from trade, within or across borders, must be sensitive to value gained through co-creational experiences. In particular, an individual’s co-creational experience of value is at the foundation of what we posit as the principle of comparative co-creationaladvantage.