Abstract
In Disney movies such as Frozen, more rounded female characters challenge the myth of the passive Disney Princess, who becomes an action heroine through a feminist revamping. A similar trend is found in Disney’s new Star Wars movies. However, Disney’s newly found inclusiveness seem to serve as a marketing strategy exploiting female audiences’ desire to recognize themselves in major movie characters. This chapter will analyze how Disney’s new “Princessification” trend appears in Star Wars: Forces of Destiny, a children-targeted online anthology series that features major Star Wars female characters. By referring to Jean Baudrillard’s notion of simulacrum, I will discuss how in Forces of Destiny characters such as Rey, Leila, and Padme simulate empowered role models, but fail to influence the Star Wars canon.
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