“The primacy of labor over profits”: Thomas Mahony, the Beet Field Workers of Colorado, and Visions for a Consumerist Democracy, 1902–1957

Abstract

Abstract During the first half of the twentieth century, ethnic Mexican beet workers in Colorado endured a daunting array of challenges that included dismal housing, meager wages, and a family labor system that forced children as well as adults to labor relentless hours in the sugar-beet fields. In response to these conditions, Catholic reformer Thomas Mahony promoted a vision of the American economy in which marginalized populations like the beet laborers would take their rightful place as healthy consumers and effective family providers. His vision was shaped by the Catholic social justice movement of the Progressive Era, as well as by a career in agricultural consumerism. From 1910 to 1913, for example, he served as director of exhibits for the Chicago Land Show, a position that immersed him in a world that marketed farm lands as idealized consumer commodities while rendering invisible the struggles of propertyless farm workers. When Mahony began his reform career a decade later, he strove to do exactly the opposite: make beet field workers as visible as possible in his blueprint for a vigorous consumerist democracy. At the same time, however, Mahony’s intense fears of radicalism overshadowed his reform impulses, reflecting profound tensions within the Catholic reform ethos that shaped him: a yearning for spiritual and social regeneration in constant battle with a dread of social upheaval. Mahony’s story therefore helps to illuminate the considerable potential of twentieth-century religious reform, even as his obsessive fears highlight the perils of antiradicalism in the U.S. West.