Abstract
In this laboratory experiment, the influence of two kinds of market information—price and store image—on consumers’ judgments of product quality was measured. Although price was the dominant individual variable, the inclusion of store image significantly affected product quality perceptions even though that information in itself had little impact.
Full Text 
Sign-in/Register to access full text options
Sign-in/Register to access full text options 
Published version (
Free)
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
