Abstract
The negotiation process within the international tourism business involves a set of meetings, discussions and decisions, through which it is aimed at achieving the objectives and promoting the interests of the tourism market actors, by concluding advantageous contracts and ensuring a favourable prospect for business, if the negotiated price is a competitive one. In these terms, the price component becomes the most important variable of the negotiation process, as it can have both beneficial consequences on the act of negotiation and serious consequences on the outcome of this process. From this perspective, negotiators, at all times, resort to this variable to influence the results of the negotiations. This article addresses the topic of tourism products pricing and services within the international tourism business as a result of the negotiations between the actors of the tourism market, aiming to carry out a comprehensive analysis of this topic.
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