Abstract
AbstractKenya has one of highest numbers of people living with HIV/AIDS in Africa (UNAIDS, 2018). The Kenyan media and most notably the Daily Nation play an important role in the social construction of HIV/AIDS nationally. This article uses the theory of media framing to understand the manner in which Kenyan newspapers make sense of the HIV/AIDS issue between the years 2011 and 2015. Specifically, this analysis focuses on multiple frames used by stakeholders with respect to the following topical categories (a) valence (positive/negative), (b) the action frame, (c) victim frame, (d) severity of HIV/AIDS in Kenya, (e) causes and solutions, and (f) beliefs about who is at risk. The findings show the action and victim frames to be most dominant. The group “other” was considered most at risk of contracting HIV, while positive valence was noted in most sampled articles.
Highlights
According to UNAIDS (2018), there were about 1.5 million people living with HIV/AIDS in Kenya in 2017
This analysis focuses on multiple frames used by stakeholders with respect to the following topical categories (a) valence, (b) the action frame, (c) victim frame, (d) severity of HIV/AIDS in Kenya, (e) causes and solutions, and (f) beliefs about who is at risk
This research develops the framing analysis of health issues notably HIV, with respect to the following frames: (a) valence, (b) the action frame, (c) victim frame, (d) severity of HIV/AIDS in Kenya, (e) causes and solutions, and (f) beliefs about who is at risk
Summary
According to UNAIDS (2018), there were about 1.5 million people living with HIV/AIDS in Kenya in 2017. Evonne Mwangale Kiptinness is a PhD candidate and an Assistant Lecturer at Daystar University, Nairobi, KENYA. She possesses years of experience in practising development communication and has a passion for HIV/AIDS communication. James Kiwanuka-Tondo is an Associate Professor in the Department of Communication at North Carolina State University. His main area of research is health communication campaigns with particular emphasis on HIV/AIDS. His major contribution has been the development of the first ever quantitative model of relationships between organizational factors, campaign planning, and campaign execution variables
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