The Pretensions of a Mediated Culture: The Case of Herceg Novi, European Capital of Culture 2021

Abstract

This article is about problematization of media image created on the eve of Herceg Novi, Montenegro’s candidacy for European Capital of Culture 2021, which, in this competition was awarded to competitor city Novi Sad, Serbia, instead. The introductory portion of this article concerns the philosophers of the Frankfurt School, as well as the concept of creative industries, as well as the critical theory of society, which leads to the treatment of culture as a consumer good, and its subsequent exploitation. Via a review of media permeability and indulgence, we analyze the media situation of specific local communities, including consumers’ opinion of local news portals, through the media ‘shaping’ of information associated with the aforementioned candidacy. The text also examines the realities and possibilities of local cultural policy and cultural workers before and during the preparation of the candidacy itself. Finally, we shall seek answers to the following questions: Who is involved in the creation of culture in local media, and what kind of culture is created in the media context? Article received: March 31, 2018; Article accepted: April 10, 2018; Published online: September 15, 2018; Preliminary report – Short communicationHow to cite this article: Kosić, Vladana. "The Pretensions of a Mediated Culture: The Case of Herceg Novi, European Capital of Culture 2021." AM Journal of Art and Media Studies 16 (2018): 135−145. doi: 10.25038/am.v0i16.261