Abstract
In his monthly column, AWWA Executive Director Jack Hoffbuhr discusses how the water industry management is feeling pressured to succeed in a demanding environment that features an aging infrastructure, growing consumer demands, increasingly stringent federal mandates, a changing workforce, and in some cases, diminishing water resources. He describes how a comprehensive approach that includes measures to gauge the industry's performance in meeting consumer needs, fulfilling social responsibilities to public health and the environment, and helping employees learn and grow will give the industry a much better picture of its success in adding value to the services provided.
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