Abstract
The nature and determinants of presidential and congressional media coverage are described in this article, and the untested assumptions concerning political consequences of coverage are discussed. The argument that media coverage inherently enhances power, so that the president's influence is unconditionally increased at the expense of Congress's, is challenged through logic and example. The need to investigate the dynamics of media impact beyond public opinion, the nature of institutional coverage in various political settings, and the promise of congressional hearings for counterbalancing presidential coverage are discussed.
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