The presence of museums in the lives of Canadians, 1971–1998: What might have been and what has been

Abstract

This chapter reviews data from seven large‐scale national surveys that measured cultural participation in Canada from 1971 to 1998. It assesses what the data imply regarding the numbers and types of people visiting museums, and how these have changed over time. While overall participation rates have sustained the levels of the 1970s, participation rates in 1998 do not reflect the growth in participation projected then. Furthermore, the spectrum of people visiting museums has narrowed, rather than being ‘democratised’. Those with post‐secondary education have always been more likely to visit museums but now represent a majority of visitors for the first time. That museums are now attracting relatively fewer people and fewer types of people suggests a diminishing presence for museums. Nonetheless, museums’ audiences are noticeably less elite than often portrayed, and there are opportunities for changes in policy and programmes designed to reach more people. Ultimately, though, the surveys give only limited insight into the role of museums in the lives of the general public, and new types of research and measurement are needed.