The “preference” paradox: Disclosing racial preferences in attraction is considered racist even by people who overtly claim it is not

Abstract

There is contention about whether having racial preferences in the domain of sexual attraction constitutes racism, or simply reflects benign partiality. Using a person perception paradigm, we investigated gay men's ratings of targets who disclosed racial preferences in a mock online dating profile. Across three experiments, we found that participants generally rated the target as more racist, less attractive, less dateable, and were less personally willing to have relations with him if he disclosed racial preferences than if he did not. Even participants who believed that having racial preferences is not racist consistently rated a target disclosing racial preferences as more racist, largely less dateable, and were less personally willing to have relations with him. For these participants, however, racial preference disclosure had no reliable effect on how physically attractive they found the target. Findings suggest that disclosing racial preferences in the domain of attraction is interpreted as reflecting racism, even by those who ostensibly believe that people can have non-racist racial preferences.