The Predicament of the Automobile Market -- From the Perspective of General Motors

Abstract

Due to the current climate issue and changes in the international situation, the new energy vehicle market has also become an emerging market for many automobile companies. However, as the research and development (R&D) of electric vehicle technology in the current market is still in the stage of continuous transformation and maturity, how to quickly compete for more shares in the new energy vehicle market has become a challenge for many automobile manufacturers. This paper takes General Motors (GM) Corporation as the research object, analyses the advantages and disadvantages of the company by using the induction method, qualitative analysis, and the Porter's five forces, and puts forward the following three suggestions for the problems that General Motors Corporation has faced and may face. First of all, GM needs to optimize the research and development of electric vehicle technology, especially the cost reduction. Second, GM needs to optimize its sales focus and make corresponding predictions and adjustments for future changes in the market. Finally, GM needs to adjust its management system according to the actual situation in the region.