Abstract

This paper delves into the construction of online identity through the lens of blogging, drawing upon the author’s experiences within an Internet Cultures module. It explores the notion of online self-curation, emphasizing the dynamic relationship between one’s daily life identity and their online persona. The paper elucidates how individuals present themselves on social media platforms, highlighting the role of blogging as a form of self-expression and identity building. It introduces the concept of ‘context collapse,’ shedding light on the challenges of communicating with an amorphous online audience. Through a discussion of identity as a ‘narration project,’ the author underscores the significance of narrative in constructing and maintaining online identities. The paper underscores the need for media education to incorporate the concept of online self-curation as a vital component of digital media literacy. It concludes by recognizing the value of blogging in fostering a deeper understanding of identity construction in the digital age.

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