The practice of corporate social responsibility by Malaysian developers

Abstract

PurposeThe purpose of this research is to assess the implementation of sustainable practice by Malaysian property developers, particularly on social and environmental perspectives.Design/methodology/approachThis is a qualitative research where content analysis is used to analyse leading property companies’ websites, annual reports, corporate responsibility and sustainability reports, and carbon disclosure reports.FindingsFindings from this research indicate that the majority of the developers have their corporate social responsibility (CSR) initiatives in place and there are variations in their approaches and reporting process. Of all, philanthropic activities are the mostly widely reported followed by human resource initiatives. Even though the majority of property companies reported their environmental practices, only the top few developers had their projects certified by sustainability rating agencies.Research limitations/implicationsAs this project was restricted to the top ten Malaysian developers, the results do not reflect how other companies, particularly the smaller ones, adopt CSR in their business. However, this project revealed valuable findings regarding the magnitude of CSR initiatives, particularly on social and environmental perspective, adopted by the top ten Malaysian property developers; this is useful for the Malaysian government authorities in formulating CSR‐related policies particularly on environmental sustainability. As well, the findings of this project can be a useful reference to other property companies which are keen to contribute to sustainable development, particularly on social and environmental perspectives.Originality/valueThere has been limited literature on CSR in the Malaysian property industry thus far. Previous research papers are mainly about environmental sustainability of property companies, sustainable practice by Malaysian real estate investment trusts, and CSR perception of house buyers and developers. Therefore, to fill the gap in the literature, this research is designed to assess the implementation of sustainable practice by Malaysian property developers, particularly on the social and environmental perspectives.