The Practical Exploration of Student Affairs Management in the Higher Vocational Colleges based on the Mode of O2O

Abstract

In the context of "Internet Plus", the application of new media technology in Higher Vocational Education keeps maturing. At present, it is the key point of the ideological work in colleges and universities to customize the individualized strategy of publicity in a way that is popular with students. Giving the current problems of publicity in student affairs management, such as not very down to earth, poor timeliness, weak pertinence and small influence, this paper tries to introduce the O2O (online to offline) models on the student affairs management in Higher Vocational Colleges. This paper designs the practice scheme for "four modules" and the implementation method of "six modules" to open up a new realm of student affairs management in Higher Vocational Colleges. Among them, the practice scheme for "four modules" includes the establishment of the calendar of publicity, the insight of the object of publicity, selecting the content of the publicity and analyzing the effect of publicity. The implementation methods of "six modules" include triggering events, subdivision of people, selection of schemes, channel model fit, evaluation results, and process optimization.