Abstract
Visual symbols have always played a crucial role in automotive advertising, capturing the attention of consumers and creating lasting brand recognition. This article goes deeper into the power of visual symbols in automotive advertising and explores how they contribute to the success of various car brands. The purpose of the article is to analyze the use of visual symbols in English-language car advertising. To achieve this goal, the following methods were used: consideration of terms, reference to well-known brands of companies, analysis of the perfect advertising space from a linguistic point of view.
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