Abstract
This article examines the potentials of an appropriate technology with which the Ghana Agribusiness industry can leverage to boost the living conditions of the industry dependent people, increase the sector’s contribution to GDP, and equip local firms with resources to stand the international competition and to offer multinational firms information required during their globalization endeavours. This will be strategic to maximise the opportunities and manage constraints. Moreover, many business constraints exist. Some are poor technological infrastructure, institutional voids, bribery, corruption, bureaucracy, and poorly trained human capital. There was a critical examination of extant studies by several scholars and researchers related to the study’s objective. The review’s primary focus is to establish strong conceptual, theoretical, and empirical support for this study. These included segments that dealt with the conceptual framework review of competitive advantage and theoretical reviews of the Network Theory. Structured as the third segment is the empirical review. This entails an in-depth review of extant studies related to the three-pronged objectives, with the aim of either rejecting or accepting the underlying framework in such studies. Thematic analysis was employed to analyze the primary data collected via focus group discussion and in-depth interviews. In-depth examination of participants’ responses revealed that though the majority (18), 82% of the participants indicated the adoption of technology in the workplace, whiles a few suggested partial or near adoptions.
Highlights
While some scholars associated successful entry into an emerging market with the adoption of cutting-edge technology [1], others felt weak institutions in the emerging market economy could translate the myriads of opportunities into an unprofitable venture [2]
The overarching objective of the study is to conduct an empirical investigation into the critical role of technology in a value-driven business process design for an emerging market
It is envisaged that relevant information will be elicited regarding the processes of product and service design as a lever to mitigate the identified constraints associated with agribusiness operation within Ghana
Summary
A corporation involved in Agribusiness with mechanized farming tools in Ghana will only achieve a competitive edge and create value in the industry if other actors such as lawmakers, land administrators, customers, neighbours, are cooperative, possesses the appropriate infrastructure and technical knowhow and overcome obstacles to the use of such mechanized farming tools or innovation. This means, the firm will confront the challenges of adopting modern technology, both upstream (suppliers and lawmakers) and downstream (partners), will face challenges in technology adoption. The study will discover how technologies can be employed to leverage the booming business opportunities offered by phenomenally growing emerging markets
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