Abstract

The development of rural tourism requires the participation of local communities in the entire development phase starting from the planning, implementation and supervision stages. However, in reality there is Often neglect of community participation. This study aims to examine the strategy of developing Taro Rural Tourism and the involvement of local communities in development. The research in this paper was conducted in the tourist village of Taro, Gianyar Regency, Bali. Data collection is done by literature study, in-depth interviews and non-participant observation. The analytical method used is descriptive analysis. This paper shows that the development of tourist villages in Taro can still be developed considering that Taro still has tourism potential that is very possible to be developed.

Highlights

  • Today the tourism industry has become a global phenomenon that is exceptional

  • In the context of the development of the tourist village of Bali tourism became an integral part of the tide of tourism development

  • It is undeniable that the development of rural tourism is still faced with some fundamental problems, which come from internal village, such as the super-structure of the village

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Summary

Introduction

Today the tourism industry has become a global phenomenon that is exceptional. Various reports from world institutions and national states that have become the largest industry in terms of geographical spread, growth, linkages with other industries, labor, and economic reach incurred. The obstacles and challenges rural tourism is the limited vision or a clear perception of the public about tourism, lack of interest and awareness, lack of human resource capacity, the constraints of culture (cultural barriers), are common coercion and victimization against tourists In anticipation of this constraint, the government policy direction namely: 1) Provide opportunities and role to the community in tourism development; 2) Allocation of financial resources, institutional strengthening, and community empowerment by enhancing capabilities and self-reliance; 3) To contribute to the fullest development; 4) Giving freedom to the wishes of the people; 5) The development of rural tourism can create local tourism product as the capital of the planning and marketing of the products, so as to create stability and economic security.

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