The potential of individuals to reduce greenhouse gas emissions through their own actions: a case of a suburb in Finland

Abstract

Household consumption accounts for 65–72% of total greenhouse gas emissions globally, and therefore, a change in current consumption patterns has the potential to mitigate climate change and provide emission reductions. There is knowledge on the consumption options with a high mitigation potential, but this information has not been combined with a consumer behavior information. This study examines the emission-reduction potential of suburban residents in Finland through a survey that assesses their willingness to adopt climate actions, and by calculating the potential impact of various actions. Finnish suburban households have already implemented low-impact climate actions (recycling, reducing food waste), but the implementation of high-impact actions in households could also be increased. Transitioning to a vegetarian diet, reducing air travel and limiting consumption are identified as the most effective mitigation actions when the potential increase in the implementation rate and impact on greenhouse gas emissions are considered. However, the results suggest that voluntary individual efforts alone are not sufficient to achieve the 1.5 °C carbon budget. Thus, alongside behavioural changes, strong policy measures and technological advancements are necessary. These findings emphasise the specific individual actions that should be prioritised when formulating climate policies at the national or city levels.