Abstract
In the last seven years, hospitality and tourism industry becomes one of the world’s fastest-growing industries (Carter, 2018). The data for this proposal are gathered from primary data (direct observation and questionnaires) and secondary data (online publications). Capsule Hotel Service provides capsule rooms for guests to stay, as well as one-stop-culinary The purpose of this feasibility research study is to see whether this business is feasible or not by looking at the marketing aspect.
 
Highlights
In the last seven years, hospitality and tourism industry becomes one of the world’s fastest-growing industries (Carter, 2018)
West region of Semarang, Madukoro Street, is becoming more popular because its location which is near with the new International Airport Ahmad Yani, Semarang, as quoted from Suara Merdeka (2018)
Kumparan (2017) explained that Capsule Hotel opened because taxi fare is rising, which is too expensive for workers to go http://ojs.unud.ac.id/index.php/eot e-ISSN: 2407-392X. p-ISSN: 2541-0857
Summary
Background In the last seven years, hospitality and tourism industry becomes one of the world’s fastest-growing industries (Carter, 2018). While hospitality industry is a broad group of businesses that provides services to customers. According to Kompas (2018), Semarang City, Indonesia, is developing well, especially in the hotel industry. Kumparan (2017) explained that Capsule Hotel opened because taxi fare is rising, which is too expensive for workers to go http://ojs.unud.ac.id/index.php/eot e-ISSN: 2407-392X. The Capsule Hotel is a transient small budget hotel since the price that is relative low, with only 40 rooms inside This hotel is adopting the concept of limited service hotel since this hotel offers http://ojs.unud.ac.id/index.php/eot e-ISSN: 2407-392X. 649), Five Forces Porter is: “Forces that largely determine the type and level of competition in an industry and, the industry’s profit potential; they include customers, suppliers, entry barriers, substitute products or services, and rivalry among existing competitors”. There are five things that will influence the competitive advantage of a company, which are customers, suppliers, entry barriers, substitute product or services, and rivalry among existing competitors
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