Abstract
This study aims to understand the potential of increasing fish production in Bangkunat district of the Pesisir Barat, based on internal and external factors, using qualitative research methods, purposive sampling, and SWOT analysis. The study found that the potential increase in fish production in Bangkunat district is influenced by internal factors such as human participation, government budget, fish production, subsidies, and government support, as well as external factors like technology development.
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