Abstract
The Internet has become a key factor in today's society for improving lifestyles, from entertainment to obtaining every day life necessities. Despite this, most seniors hesitate to use the Internet. As a result, there is a lower growth rate in Internet usage among seniors compared to those of younger populations. In this research, a web interface using a virtual conversational agent has been designed to address the problems of existing web interfaces; especially e-commerce sites. Data from a comparative study between an avatar design and a traditional design for a web-based retail store has been collected and analyzed. The results support the avatar design over a traditional web design; however, in some cases, the evidence collected showed no statistical significance.
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