Abstract

Monthly giving programs have proven to be successful ways for nonprofit organizations to increase revenue, diversify funding and develop donor relations. These programs are not frequently used by nonprofit art organizations but are successfully used by a variety of organizations with non-arts focused missions. Research shows that monthly giving programs can be beneficial to all types of organizations and fit in clearly with fundamental fundraising theories and ideas behind donor relations. Evaluation of existing programs as well as statistics from monthly giving in the arts outside of the United States show no inherent boundaries for arts organizations to utilize monthly giving campaigns. Reviewing information provided by museums throughout the United States and focusing specifically on art museums reiterated this finding. Further study should be conducted with a larger sample set to determine and with other types non-museum arts organizations to determine if this information holds true.%%%%M.S., Arts Administration – Drexel University, 2011

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