Abstract

Lately, online games have been gaining increasing attention as an outlet. In “positive psychology”, Csikszentmihalyi (1991) found out that a large part of happiness is achieved by voluntary activities - half of which is determined by flow. Csikszentmihalyi studied people’s inner states while pursuing activities that appear to contain intrinsic rewards, such as dance, sports and music. He highlighted an experience of “flow state” which is merging action and awareness through total immersion in an activity that is challenging yet closely matched to one’s skills (1991). Gaming may be emancipatory due to their framing within interactive, decentralized and self-organizing platforms. While flow is highly correlated with subjective well-being, it also enhances focus, perception, learning capacity, recall and self-esteem of players. Playing online games that are embedded in social media such as Facebook and Twitter is more than an isolated competition against a computer; it is both an interactive experience of a second self and a shared group action. Getting immediate feedback can induce high levels of engagement in the game as well as a feeling of control and development. Such games provide the highest degree of concentration simultaneously with social networking. Consequently, this new venue may enhance an optimal experience of flow along with a heightened interest in creativity, collaborative discovery and learning, if employed properly. Based on both the prior empirical research and literature, The researcher has I analyzed a few examples from commercial games of an emergent economy and then reviewed findings and inferences on serious games.

Highlights

  • Nowadays, capturing attention and raising awareness on any issue demands both art and science

  • In “positive psychology”, Csikszentmihalyi (1991) found out that a large part of happiness is achieved by voluntary activities - half of which is determined by flow

  • This article has attempted to identify the characteristics of an effective advergame, and to verify their application in practice

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Summary

Introduction

Nowadays, capturing attention and raising awareness on any issue demands both art and science. Playing online games that are embedded in social media like Facebook, Twitter, is more than an individual competition against a computer as a “rational perfect mirror”; it is both an interactive experience of a second self and a shared group action It provides highest degree of focus and concentration simultaneously with social networking. The meaning of advergames is multi-dimensional since they may be seen as a developing industry, as a new advertising system, as a viral marketing tool as well as a form of entertainment All of these demonstrate a huge potential of such games (Sennott, 2004). After having identified the main features of effective advergames, the researcher will first analyze them within Turkish context She will discuss the two different game genres, namely advergames and serious games, and new media such as the internet, which are enabling their development as immersive platform

Literature Review and Theoretical
Journal of Internet and e-Business Studies
Concluding Remarks for Discussion
Full Text
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