Abstract
SUMMARY Positive deviance (PD) is an innovative behavior change approach that is used to solve difficult problems by discovering and amplifying solutions that already exist within a community. Positive deviance recognizes that in every community there are individuals and groups whose uncommon but successful strategies enable them to find better solutions to a problem than their peers, despite all odds. An example of a positive deviant individual would be a person who, despite living in a household where processed and refined foods dominate, and despite facing other barriers, manages to incorporate a significant amount of whole grains into their diet. An example of a positive deviant institution would be a school that regularly integrates whole grains into the school lunch menu despite barriers such as extra prep time. Positive deviance challenges us to look at problem solving through a different lens, focusing on amplifying what’s already working rather than focusing on what’s not working.
Submitted Version
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
