Abstract

Background: This literature review study is motivated by the empirical phenomenon of malaria incidence which is becoming more serious from time to time. The incidence of malaria has a social impact in the form of public unrest due to the fast course of the disease and can cause death in a short time, as well as an economic impact, namely an increase in the state budget for the treatment of malaria. Purpose: This literature is intended to identify and describe evidence related to the positive deviation (PD) malaria control model as a new strategy in accelerating malaria reduction. Theoritical Framework: This research was conducted using a theoretical framework collected from various sources using the Lawrence Behavior Theory approach. In this theory it is explained that there are 3 main things that influence behavior and behavior change, namely predisposing factors, enabling and reinforcing factors. These three factors influence the potential knowledge, attitudes and practices of malaria control in endemic areas. In practice, a communication model is applied, including behavioral intention through a three-burner approach Methods: The literature review method was conducted using the 2015 Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) guidelines by searching comprehensive peer-reviewed articles from three computerized bibliographic databases: Scopus, PubMed, and EBSCO. Strengthening the reporting of observational studies in Epidemiology (STROBE) checklist used as a guide to assess the quality of the studies reviewed. Findings: The results of the review articles are in the form of Positive Deviance (PD) approach method of solving health problems, especially malaria and assisting the government in malaria control programs in people living in endemic areas. Practical Implication: Through this positive deviance approach method, the community is encouraged to identify, recognize, and know things related to the causes of malaria, malaria transmission, and steps to prevent malaria in the community.

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