Abstract
Abstract The research, related to innovation has been in a focus of academics for a long time. In the current study, the authors present the positive benefits of applying an innovative teaching method, based on primary research, applying a questionnaire-based survey. They targeted to examine how a business simulation software modifies the labour market efficiency of university students. The respondents consider themselves to be least competitive in terms of self-confidence and an initiative ability. Both skills can be developed as a result of the application of the business simulation software.
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