Abstract
Abstract Past content analysis of media concentrated on books, magazines, and TV. Research on movies was not well reported in the literature. In this study, the author examined portrayals of environment and development in two commercial movies and constructed enumeration units from directional categories (unfavorable, neutral, favorable). He devised spatial and temporal units of analysis and found that the two movies differed considerably in their portrayal of the issues, presumably because of their targeted audiences. Because audiovisual media have increased in popularity as a teaching medium and as a means of educating the general public on certain environmental and social issues, the author suggests that further research is necessary.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
