Abstract
In this article we discuss the portrayal of heart disease based on a content analysis of the highest circulating English-language magazines available in Canada and published in Canada or the United States in 1991, 1996, and 2001. It includes both manifest and latent content analysis. In terms of the manifest analysis, the findings indicate the dominance of the medical frame followed by lifestyle and social structural frames. The latent analysis reveals the following frames: (a) optimism about medicine; (b) medicine as "good" and, by contrast, the body as "bad"; (c) heart disease as an "attack"; (d) heart disease as an individual responsibility; (e) contradictory information; (f) male celebrity patients and doctors; and (g) prestigious medical doctors, journals, and institutions. The medicalized portrayal of heart disease as fear generating is considered. In addition, the lack of attention to social structural causation in contrast to current epidemiological findings is discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
