Abstract
This paper analyzes the media portrayal of COVID-19 Vaccine in the Egyptian Media and comparing between TV Channels & Online Newspapers.Media portrayal should be objective and balance to direct people’s mind towards what’s best for them so, the aim of this paper is to define objectivity and balance in reporting news then, explore objectivity and balance of media portrayal for COVID-19 Vaccines in the Egyptian Media. This paper is going to use the qualitative content analysis for the Egyptian media.This research attempts to study the impact of media through Framing theory & Agenda building theory by explaining how media can frame any topic to certain perspective.This topic falls under SDG number 3 Good health and Well-Being ensuring people’s good health in the Egyptian society. Keywords : Media portrayal / COVID-19 / Vaccine / Objectivity / Balance DOI: 10.7176/NMMC/104-03 Publication date: January 31 st 2023
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