Abstract
This chapter discusses the novels The Ground Beneath Her Feet and Fury, which take globalisation as a central theme. These tend to reflect more ambivalently upon the subject, since they focus upon global mass culture – a phenomenon in which Rushdie is able to discover egalitarian and utopian impulses flourishing alongside the darker machinations of international capital flows. On the one hand, in these novels Rushdie is clearly aware that mass popular culture is driven by, even complicit with, what Shaul Bassi calls ‘consumeristic ideology’. On the other hand, he is simultaneously concerned to argue that, despite this implication in capitalist economics, global mass culture has sufficient ideological autonomy and cultural complexity to offer a critique of the very same economic processes which have brought it into being.
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