Abstract

This paper explores how Nigerian politicians respond to the flaws that dog political campaigns in a fledgling democracy. The paper identifies three flaws: (1) indiscriminate extension of the voting right to everybody of eighteen years and above (2) absence of balance and fairness in media practice (3) the obsession by the media to practice snippet journalism. The paper investigated how these flaws are implicated in politicians’ proclivity to run campaigns that are not issue-based. To accomplish the investigation, I theoretically sampled newspaper texts of2011 general elections in Nigeria. The texts were presented in a titled table. Critical Discourse Analysis was used to analyze the texts. Analysis provided a ground to hypothesize that indiscriminate extension of voting right to every person of 18 years and above in a fledgling democracy will lead to a situation where majority of the electorates will be naive to a degree that will make politicians to often see no reason to run intelligent, issue-based campaign.

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