Abstract
Donald Trump rewrote the book on presidential politics. The former president followed a mediated script and narrative of destruction and salvation: He destroyed the role and institution of a democratically elected president with media logic and the politics of fear and promoted himself as the salvation for the country. Donald Trump’s destructive romp through the United States’ democracy rested on at least four factors. First, a cultural context of popular culture, commercialism, fear, and entertainment valuing celebrity. Second, mass media and related information technology to systematically promote entertainment, drama, conflict, and fear. Third, a barrage of fear-inducing events, issues, and crises. Fourth, digital media that are instantaneous, personal, and visual that require participation, limited interaction, and a sense of validation and community emotional support. This chapter discusses the role of fear in these dimensions.
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