Abstract
The aim of this paper is to present the findings of a quantitative content analysis of the Polish print media. Sharing the codebook and procedures with an international team, we were able to gain a broad perspective on the media coverage of the first Polish EU presidency. In particular, we focused on: (1) the number of items covering events related to the presidency, (2) the prominence of the topic, (3) genres, (4) main topics, (5) authors of news, (6) authors of opinions, and (7) the way Polish journalists evaluated Poland’s performance during the EU presidency. The findings showed that although Polish print press reported the first Polish EU presidency, the topic’s prominence was not very high. Media organizations rather rarely presented the topic on the front page and they did not change their regular editorial policy. Most of the news items, as well as opinions and comments, were written by staff members. Furthermore, journalists seemed to be more interested in the opinions of national politicians, rather than experts. As a result, the framework of the coverage was predominantly domestic. Journalists working for daily newspapers focused mostly on providing news and their own interpretations of the reported events. On the contrary, weekly magazines provided comments and interviews, but again, most of the opinions were expressed by their own journalists and editors.
Highlights
Poland held the presidency of the Council of the European Union in the second half of 2011
The aim of this paper is to present the findings of a quantitative content analysis of the Polish print media
One of the aims of the project was to recognize which roles the Polish media played during the EU presidency: whether they focused more on providing information, or on analyzing issues and problems related to the topic of the EU presidency and EU policy in general
Summary
Poland held the presidency of the Council of the European Union in the second half of 2011. Numerous analyses were conducted before, during, and right after the presidency (Albrycht & Wêæ, 2011; Barcz, 2011; Czachór & Tomaszyk, 2010; Fuksiewicz & Szczepanik, 2010; Gromadzki, 2010; Grosse, 2007; £ada, 2011; Riedel, 2010; see papers published in the first part of this Special Issue). While most of these analyses focused on the political, legal, and institutional aspects of the presidency, we decided to examine the media coverage of Poland’s performance. We may compare the findings and draw a broader picture of the image of the Polish EU presidency in the Polish print media
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