Abstract
The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference
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https://doi.org/10.1177/147078530704900408
Copy DOIJournal: Market Research Society. Journal. | Publication Date: Jul 1, 2007 |
Citations: 23 |
The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference
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