The Players in the Mobile Marketplace

Abstract

Along line of different players are currently jockeying for position in every conceivable area in the mobile marketplace – from infrastructure companies, content suppliers, packagers and consumers. The picture is complex and the roles unclear. Some of the players have more than one role. With the trend “we’re all media companies,” football clubs such as Manchester United, or car manufacturers such as Volvo, become more complex entities. This makes the picture even more diffuse.