The platformization of internal communication

Abstract

Listen

Translate article

The field of internal communication is constantly evolving. By comparing the field's performance before the pandemic and today, we can see how digitization is changing the way it operates. From bulletin boards and printed magazines, we moved to digital versions and corporate TVs. Today, we already think of a platformized internal communication, with news apps, use of social networks or internal social media, following a change in society as a whole. In this article, we propose to analyze how internal communication has become more digitized and platformized. The focus of the text is on the analysis of the internal social media platform, Slack, and its use as a tool for internal communication and corporate culture dissemination. For this, we use the bibliographic research methodology and an observation of Slack and its features.