Abstract
This chapter investigates the third emerging business model of the music industry during the past ten years when China entered the social media era, embracing an unprecedented online platform economy. A significant change in the music industry is manifested by the business model shift from music as artefact and information to music as services. This chapter continues to address the research question on business model innovation in a shifting industry landscape and changing policy environment. It first sets the stage for the discussion of the platform ecosystem model in the Chinese music industry by outlining the theories used and copyright law developments in previous chapters before moving on to detailed analyses of recent case studies.
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